We strongly believe in equality and it comes only when all the artists across the globe can contribute towards the advancement of the industry. It is finely quoted by Malala Yousafzai, “I raise up my voice — not so I can shout, but so that those without a voice can be heard, we cannot succeed when half of us are held back."
Today our world is far more complex than just black and white. The art industry has grown manifold in past few years and with this rapid growth the commercialization has enrooted itself amongst the major players and galleries. The emissaries of art have contained the artists and have limited them to the creations developed only in order to suffice the monetary requirements of their respective organizations.
We plan on recreating the customer base for artists, which shall strengthen their will to practice creativity in order to develop a plethora of opportunities. The objective is to empower artists allowing them to subjugate the existing barriers whilst producing exclusivity in their work. Our goal is to eliminate the overwhelming idiosyncrasies prevailing in the current art industry and replace them with a novel idea that denotes freedom and hence creating limitless art; an art enthusiast has wisely said, “Everything that is creative is art”.